Improve the ranking of your articles by using the most suitable tool for every aspect of SEO optimization. The key to writing a successful text on the web is tailoring it to the reader and, at the same time, making it SEO-friendly. SEO-friendly, i.e., easy to “read” and interpret even for search engines. What Should I do? Don’t worry. With the proper support, everything becomes more accessible. Here we want to suggest some valuable tools for your work. Gather your ideas and start putting them into practice with the right tool.
SEO Copywriting: How To Write For The Web
You are planning your following web content. Where to start? Simple: start with the reader. Write your articles thinking of giving answers to concrete questions without neglecting the usability of the text and the unpublished information you can provide. To tackle this first phase, you have three tools you can’t do without. We see them one after the other, together.
Google Trends: What It Is And How To Use It
Your initial goal is to intercept the right audience, i.e., identify what the user needs at the exact moment he needs it. We’ll let you in on a secret: it works on queries, i.e., the questions typed by users on the “search” bar of search engines. The title of your article should match the user’s search query as closely as possible. At this stage, you can count on Google Trends. It is a free tool that identifies the most searched and trending topics. It is a precious aid in establishing your blog content and planning your editorial calendar. With Google Trends, you can:
- find out what people are looking for on the search engine;
- compare different terms for the same topic;
- anticipate research-related topics;
- find the most prosperous times in a given period.
For each search, Google Trends provides numerical representations and graphs, organizing the data in terms of time and geography. This gives you a double advantage: on the one hand, you get data broken down by region, and on the other, you have a view of the trend of the query over time. This way, you can get an idea of when to publish articles on a specific topic and scan the issues of the editorial calendar.
Finally, the tool offers analyses similar to yours, thanks to two boxes at the bottom of the page containing topics and questions related to your chosen terms. Using Google Trends is very simple: type the term corresponding to user searches in the form on the homepage. As you move to the results page, the data is organized within a graph that can be downloaded and shared. Please also look at the menu on the left of the home. In this section, you can find trends and classifications relating to the various years.
Translated Labs: Evaluates The Readability Of Texts
The division into paragraphs, bulleted lists, and language in line with the target are the characteristics of a text that is easy to read but also optimized for search engines, which – don’t forget – prefer well-organized content. To evaluate if you have hit the mark, especially for readability, you can resort to Translated Labs. We are talking about a provider of linguistic services ranging, for example, from simple spelling correction to semantic matching between multiple terms.
You will have the certainty of offering your audience an understandable text, free of charge, exclusively online, and in a few moments. How about you? First, access the homepage to see all the tool’s features listed. At this point, choose the item “readability analysis,” and the text will be evaluated instantly. “Easy,” “medium,” or “hard” are the possible response options. But that’s not all. Translated Labs, in the case of “average” or “difficult” text, highlight the critical points, such as complex or confusing sentences, technicalities or misleading words, and more general concepts that are difficult to understand.
In addition, it proposes corrections, changes, and substitutions that could better get your message across to the reader. Through this “clinical eye,” you are always sure to publish articles that are not only sliding but understandable to industry experts and those less knowledgeable on the subject. The strength of this tool is evident if you think you can make your reader happy, but also search engines, which reward texts with a high level of readability.
CopyScape: Check The Originality Of The Contents
Duplicates are banned. Your readers are cautious and are not satisfied with content copied from other pages; moreover, search engines identify and penalize copy-paste. That is why it is essential to make new and fresh texts. But it is equally important to know if your pages are copied on the web. To resolve this issue, we recommend CopyScape. It is online software that can track duplicate content on the internet.
On the one hand, it will block you from reproducing texts. On the other hand, it will give you the information in case someone else has taken a cue from your articles. CopyScape gives you feedback on three things: which pages or excerpts were copied, where those copies are located on the web, and how accurately parts of the text were reproduced. The analyzes of the texts that interest you are scheduled regularly, and the results arrive directly in your email. CopyScape is available in two versions :
- The basic version is free, with monthly limits on the number of searches that can be carried out and the number of results obtained. Usage is simple, enter the URL of the page to be analyzed in the search bar, and that’s it;
- in the premium version – which can be purchased for ten dollars -the number of searches grows to two hundred. But the great advantage is to enter a specific text directly in the search mask and also in .doc, .odt, or pdf format.
SEO Copywriting: How To Optimize Content For Search Engines
You’ve set up brilliant, flowing, and informative text for the reader. But will it also be appreciated by the search engine? To verify this, we give you more pointers on some ideal tools for your work on SEO. Spend time on the words and images you want to use: you will gain in terms of positioning in search results.
Keyword.io: Locate Keywords
We have already talked about the importance of keywords when it comes to SEO optimization; in the article 5 free tools to find the keywords for your articles, we explored the topic. But, precisely because this phase is fundamental, we are always looking for further support like you. The tool we suggest you add to the list of your favorite tools is keyword.io. Its goal is to provide you with a comprehensive list of specific keywords to boost articles, ad campaigns, posts, and SEO to help you hook your target audience. How does he do it? Keyword.io goes fishing not only in search engines but in general on the web.
Wikipedia, Amazon, and other prominent sites are analyzed, and the terms most used by users when searching within them are stored. So keyword.io provides the best words and phrases people use in different circumstances to find what they need. It is a speedy and immediate tool. The homepage has a bar to choose the platform you want to search for the term (for example, eBay, YouTube, and Google ), with a search box flanked by another box to specify the language used. You can carry out your search without registering on the site. But creating a free account guarantees two benefits: downloading a memo with the search results and copying the data directly to your computer.
Squoosh: Resize Images
So far, we have discussed how to write well and effectively for the reader and Google. But we know a good post is not made up of words alone. Images and videos are essential for the success of an article. But be careful. Behind this aspect, there may be pitfalls for your SEO optimization. Renaming multimedia content better to identify the content in favor of search engines may not be enough. Keep the page manageable if you think the speed with which a page load is critical for SEO positioning. I just arrived on the scene. Squoosh is the new web app dedicated to image compression.
There are two principles of its action: weight reduction and quality maintenance. We know what you’re thinking: isn’t that what other image optimization tools do too? Yes, the goal is common, but the difference between this tool is that it allows you to work offline, both on PC and mobile, without installing plugins or additional components on the device. Operation is very intuitive. Loading the image to work on can be done by dragging it to the main screen via the “select an image” option or even using a simple “copy and paste.” That’s it. You’re inside the Squoosh editor. You are now faced with a working screen divided into two parts.
This is very useful for keeping an eye on the original image and comparing it at any time with the resized one. To work on optimization, you have several possibilities: direct size reduction to selecting a different format, converting grayscale, or narrowing the color range. Have you reduced your image? Choose the design – you have the extension .jpg, .png, .gif, or even .bmp – and save. The idea is also ready to download to your device.
Also Read: Data-Driven Innovation: Corporate DNA To Overcome The Crisis