Creating an Instagram profile for companies is essential to obtain concrete social activity benefits. This is because, through visual storytelling, you can communicate corporate values. But also commercial offers, customer benefits, and solutions for your online business.
The basis is the creation of an Instagram for Business account. Regardless of the strategies you can implement to boost your business account, which is always different from those you have in mind for a personal profile, attention falls on technical characteristics when it comes to Instagram for Business. Until recently, the technical shortcomings of a business Instagram profile were obvious, if only because there were no differences between personal and business accounts.
Facebook technicians have addressed a deficiency (Mark Zuckerberg bought this app some time ago), and today, it is possible to exploit the potential of Instagram for Business. But what does this reality consist of? How to create a business Instagram page?
Instagram Business, What It Is, And How Much It Costs
This function allows you to open a business account on Instagram. The cost is zero. To access Instagram for Business, you don’t have to pay for any service other than that of a possible web agency that takes care of the transition from a basic personal account to a professional one.
What can you do with the business profile on Instagram? The advantages of this solution are important: you have access to statistics, and you can add buttons to let those looking for your company contact you. You can also create advertising campaigns using the Facebook Manager tools.
How Do You Create A Business Profile On Instagram?
In this case, the real revolution concerns the possibility of switching from a personal account to a company with a very simple operation. To create a business profile on Instagram to connect to your company, open any profile, go to the Options section, and click on the “Switch to company profile” item. Next step: Link your account to a Facebook page.
This is enough to have an Instagram for Business account. The entrepreneurial logic of Facebook needs new users who work on a professional level. And that could focus on the new functions of company profiles that we will see in the next paragraphs.
Set Up Business Account Details On Instagram
Switching to the company profile on Instagram is easy, but now you have to capitalize on the characteristics of this reality. How? First step? Complete the contact and information sections. By opening an Instagram for Business account, you get:
- Call.
- E-mail.
- Directions.
- Acquisitions.
In the first case, the user can call the company directly with a tap. Secondly, there is the possibility of sending an email. And in the third, it creates direct contact with Google Maps. Furthermore, if you have a good local ecommerce strategy, you can connect your shop to Instagram and transform this social network into an antechamber of your website. In this way, you can receive exact information on the location of your restaurant. You can see that this is a significant step forward for physically based small and medium-sized businesses that want to be found.
But does this only change with a business account? New entries are important but don’t forget what you’ve always had available to improve your Instagram profile: insert a meaningful avatar – in the case of a company, it can be the logo and use the bio to describe what you do. Add a link to the website and use a short URL app like Bitly or TinyURL to track clicks from your Instagram profile. This way, you can evaluate its traffic.
Instagram Business Accounts And Statistics
One of Instagram for Business’s steps forward is the activation of statistics to evaluate actions. As you can imagine, only thanks to the numbers can you understand if your social media marketing action is successful. That’s why insight is important. Let’s move on to practice: how to reach Instagram statistics? The graph-shaped button at the top right opens the door to your world of numbers and graphs:
- Content impressions and reach.
- Visuals with more interactions.
- Favorite times for followers.
This data – which can be analyzed in detail in the individual categories – is important for planning your social activity and giving your company more opportunities to reach the right people. Important to consider the possibility of studying the audience for your Instagram Marketing job.
It is no coincidence that with Instagram for Companies, you have age, gender, and place of origin available. These are valuable data for more carefully profiling the contents.
Sponsored Ads For Instagram
After privacy on Instagram, the possibility of creating sponsored content is the most sought-after topic by those who work with this platform. How to use Instagram for business? The strategies are different, but there is this concept at the base: you have to invest. First in content creation, then in sponsorships. The turning point of Instagram for Business is precisely this: after connecting with Facebook, you can manage advertising from this social network.
And insert links. As you know, on Instagram, you don’t add hypertext links that lead outside the app, but this inviolable principle is set aside with sponsorships. Thus, from the official Instagram for Business page, you are sent to the Instagram manager tool as soon as you want to create an ad.
What Are The Types Of ADV Cdi Instagram Business?
What are the key steps to creating an advertisement with Instagram for Business? First, you must have a business profile with a connected Fan Page. Then you must set up your advertisement from the editor above by defining targets and budgets. Choose the type of advertising:
- Ads with square and horizontal photos.
- Advertisements with videos of up to 60 seconds.
- Advertising carousel, with a sequence of photos and videos.
- Ads in Instagram Stories.
Wait for approval before seeing your work in the feed. It sounds easy, but the basis of success as a company on Instagram is the expertise of those who know how to improve ADV. You may get lucky at the beginning, but that’s not enough: if you want to push your Instagram for Business account, you have to entrust the management, and especially the campaigns, to a professional.
Does Your Company Have Instagram For Business?
There is no obligation. You don’t have to have a social profile on Instagram. But one point is true: the Instagram business profile needs skills. People love visual content; they look for images and videos summarizing information and emotions. Two values that you can’t always communicate through the classic web page. But an Instagram campaign without planning is a gamble.
Just as it is a gamble to work without a basic strategy, it is interesting to try the path of visual storytelling, and it is right to switch from a personal profile to Instagram for Business. Is there a strategy behind it? This is my idea; I’ll wait for you in the comments.
Also Read: Sales Channels: The Existing Types And How To Promote Them