Content marketing is still the key weapon of a good marketing strategy. We have already summarized why content is still king for you. In this post, we took a closer look at content marketing trends for 2022. Sounds old school, you say? Then check whether the following criteria are already part of your content marketing strategy for the next financial year. Because only if you can keep up with your customers’ needs are you always one step ahead of your competition.
We Are Maintaining Existing Customers With Content
Once companies have gained new customers through successful lead campaigns or a top position in the search results after an organic search, maintaining existing customers through content hardly receives any attention. Keeping your website up to date will help ensure a good customer experience and encourage your website visitors to come back to interact with your business again.
Experience Values Through Feedback
If you examine how your customers interact with your company after purchasing or receiving a service, you can use this information for different content marketing strategies. In addition, it is beneficial to get honest feedback from your customers. Don’t be afraid to ask your customers what your company could do better, what information they feel is missing on your website, or what was the deciding factor in their company choice. Maybe it was specific blog posts, product information, or lead magnets that you can use to guide new content.
A real double win for your company: You learn first-hand what your company can improve in the future, but you also convey critical appreciation to your customers, namely that it is your top interest, also in the future for your customers, and to give everything. To customers!
Creation Of Personalized Content
The data collected can help you create the right content to address the needs and goals of your audience at every stage of the customer journey. Include promotional information, compelling product or service attributes, news of upcoming changes, or discounts in your personalized email marketing campaigns that could re-engage churn customers.
Visual Storytelling Is Becoming Increasingly Important
We already reported on visual storytelling in a previous post. Graphical representations are far more effective at conveying information than text. Neuroscientists found that the brain can identify images that are seen for as little as 13 milliseconds. Images go straight into our long-term memory, while text does not. So, if you want people to remember and care about your business, it’s essential to pair great images with your content.
Unsurprisingly, AI Technology Will Increase
AI technology accelerates data processing and analysis, making decision-making easier. Integrating AI with human work will increase in 2022, improving productivity and efficiency. Customers expect companies to react quickly. As a result, AI-powered chatbots will be part of content marketing methods. As AI technology improves, there will be more tools for data analysis and marketing collateral creation, such as B. optimized blog posts. This automation allows employees to focus on their most important tasks.
Podcasts Are More Popular Than Ever
Business podcasts are in high demand, and many companies plan to jump on the bandwagon in 2022. There are already many popular podcasts aimed at entrepreneurs and business owners. Podcasts are a great way to provide your listeners with information on various topics. They also have great potential for your content marketing strategy.
Podcasts can help content marketers tell their stories. You can use them to draw niche customers’ attention to the positive aspects of your product or service. Use them on social media platforms to complement your blog content. Podcasts have a personal touch that isn’t possible with text content. Use your tonality to convey emotions that are relatable to your audience.
SEO
It may seem tiresome to you, but SEO and content marketing go hand in hand. Content marketing and search engine optimization are not separate areas and are mutually dependent. SEO-friendly content marketing is essential for success. Content that is unique, creative, and original often achieves higher engagement and ranks higher in search results. Therefore, this content is a better option than content that is repeated or inferior to the competition.
About 95% of users only look at the first page of search results. So potential visitors are unlikely to see your content if they don’t appear on the first page. Therefore, it is worth checking all your content, updating it if necessary, and then optimizing it again for search engines. Your content should be compelling, timely, and as much as possible, appealing to customers who are trying to solve problems that your product or service could help with. So dust off your old pages and dare to do a little spring cleaning. You have nothing to lose – quite the opposite.
Use Of Voice Search Features
The popularity of Amazon’s Alexa-enabled devices is a clear indicator that the demand for voice-enabled entertainment is rising and will only increase through 2022. Millions of people have bought smart speakers worldwide, most of which are Google Home Mini speakers. Therefore, most households today have a smart device with handy voice search capabilities.
Voice search is growing in popularity so content marketers will incorporate it into their campaigns. An estimated 132 million (Americans) use a voice-controlled assistance device today. FAQ content lends itself particularly well to voice search and is an excellent opportunity to try it out. Your customers will always have questions, so check whether you have defined or can define formulated questions as headings.
Content Marketing Trends 2022 – Our Conclusion
While every new year presents marketers with exciting new opportunities to increase performance and achieve higher ROI in 2022, you need to employ some older, tried-and-true strategies. In particular, the content marketing approaches mentioned above continue to deliver excellent results. Incorporating these into your content marketing strategy can help you garner more exposure and capture a higher market share.